DIGITAL COMMERCE
A marketplace.
Many possibilities.
BOO brings multiple vendors into a shared digital marketplace for customers in Iraq. Developed and owned by IPC, it combines a website and mobile app in one product experience.
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THE USER NEED
Two sides of one marketplace.
Shoppers need a clear way to discover products. Merchants need a place to manage their catalog and orders. BOO connects these experiences within an Iraqi marketplace.
WHAT IPC BUILT
A connected commerce product.
IPC owns and develops the BOO website, shopping app, and merchant platform. The product brings customer-facing commerce and seller operations into one connected offering.
- Discover products
- Review product details
- Place & follow an order
INSIDE THE PRODUCT
Interfaces & workflows
Shopping on mobile
Search, categories, and product discovery in the BOO shopping app.
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Merchant operations
A merchant dashboard brings orders, sales summaries, and management tools into view.
View full screenshotProduct interface screenshots. Figures shown are interface content, not IPC performance claims.
The experience
Give shoppers a digital destination to discover products from different vendors, with an experience built around the Iraqi market.
Multiple vendors
A marketplace that brings different sellers and product categories together.
Web & mobile
Shopping experiences across the BOO website and mobile application.
Local context
An Arabic shopping experience tailored to customers in Iraq.
What it brings together
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